Nissan Ireland engage Ireland Xtreme for Dealer Familiarisation
The Brief
Ireland Xtreme were given the open brief to look into an effective way to introduce the Nissan Pathfinder and Navara 4×4 Vehicles to the Nissan Dealer Network. The criteria were to involve the Dealer Staff in a way that they would get to experience the vehicles being used to their full potential.
Our Solution
The Nissan 4×4 Programme was tailor-made by Ireland Xtreme. This programme was developed as an integrated platform to help dealers recognise the vehicles’ true capabilities, to help stimulate interest in the vehicles and show the sales staff how to sell the performance of these fantastic 4×4 vehicles to potential buyers.
Results
This Programme was a new and exciting way to energise and motivate the staff. Feedback from the Dealer Network was exceptionally positive and sales in the Pathfinder and Navara vehicles have excelled. This has been put down (in no small part) to the Programme. Much essential information was passed on in a way staff could remember and relate to. Much of this knowledge is currently being passed on to the customer. It was vitally important that each sales person could experience the Navara and Pathfinder personally, so they could confidently discuss the vehicle capabilities with customers.
For Images of the Nissan 4×4 Programme, please click here.
