Ireland Xtreme was contracted by SsangYong Ireland to hold a 4 x 4 sales training seminar for their dealer network. This sales training exercise was a combination of technical training on the vehicle in question (the Rexton 2.7XDi) and off road driving training for their staff – a first time experience for most of the group.
It was imperative that the dealer network be technically trained at a high level so that the knowlege of the vehicle would be passed on to the customer. The aim was to attain a positive sales conversion. In addition, it was also vitally important that each sales person could experience the Rexton off road personally, so they could confidently discuss the vehicle capabilities with customers.
The brief to Ireland Xtreme was to “push the performance of the car”, demonstrate it’s ability off road and orchestrate a fun and safe day for all of our guests.
The Managing Director of SsangYong Ireland “ When we proposed the concept of this training, Ireland Xtreme kept coming back as the leading, professional outdoor event company capable of doing the job. The professionalism and passion that Ireland Xtreme brought to the event was second to none. We will certainly be including the 4×4-training seminar as an annual event for our dealer network and we will be using Ireland Xtreme as our event and training partners.”
The Dealer Principal of Kylemore SsangYong “ We were amazed that the Rexton could perform at such a high standard and it was a great opportunity to be trained in all aspects of off road driving. I look forward to the next event”.
The overall result of the event was to put the SsangYong Rexton through it’s paces and invite the entire dealer network to experience the thrill of off road driving and encourage them to be great ambassadors of the Rexton. The result for SsangYong was a safe, professional, well-run event that was enjoyable and memorable.
For More Images of the SsangYong Rexton Day, please click here.
